As we have worked with a diverse range of industries and business models there are 5 essential practises we follow when developing a truly awesome promotional campaign.
1. Engage, Engage, Engage
What is the one thing that is going to make your potential client stop, pick up and not only read – but engage with your promotion? This is not only what will stop them in their tracks, but make them take action and participate with your brand.
2. Don’t Change Your Spots
Not only should your promotion talk about you, it should look like you and sound like you. A potential client should see the strong brand links from first sight through to sale service and in-house signage and branding.
3. Out Of Sight, Out Of Mind
Rather than focusing on one avenue for your promotion, look at the different mediums your potential clients are exposed to. A direct mailer campaign is a lot more effective is when accompanied by an e-newsletter, web banners, in-house banners and point of sale marketing.
4. Call To Action
So you get more bang for your buck it is essential that your clients know how to buy your service or product. Think of your call to action, your marketing message that will encourage purchases within your business and build it into your promotion.
5. Eye Off Your Competitors
This is essential to the success of your promotion. Keep an eye on your competitors and their successes and failures. Make sure your promotion is truly unique and desirable.
Happy promoting! Looking forward to working with you on your next campaign!