Yellow Executive Business Coaching is a franchise owner of ActionCOACH, based in Maitland. Their goal is to help business owners reach their goals and to inspire and educate business owners and executives for optimal performance and ultimate success.
Run by Andrew Masi, Neon Zoos long mentor, Yellow holds a special place in the Zoos heart.
The brand was developed in 2010 and has steadily evolved ever since. Principle Andrew, is an avid cycler so the branding concept was inspired by the Tour de France ‘yellow’ jersey and the concept that all businesses aspire to be the leaders in their field.
The initial branding process involved developing a name, language and logomark. As the brand evolved we then worked with Yellow to extend the brand to business cards, letterhead, presentation folders, notepads, website and an e-newsletter template.