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Guest Blog, Gorilla 360

Today we welcome Nathan from Gorilla 360 to the Neon Zoo blog. Nathan has put together a must read for anyone who has a website they they would like to be seen.

6 Tips to Boost Your Website’s Google Ranking

Search engines like Google don’t see websites like people do.

How People View A Website

how people view websites

How Search Engines View A Website

how search engines view websites

And it is because search engines view websites differently to people that search engine optimisation (SEO) is required.  If you want to make your website rank well (and who doesn’t?), there are a number of basic things you can do to improve the SEO of your website to make it more search engine friendly.  Here are 6 tips to boost your website’s Google ranking.

1.     Do your keyword research

The success of your website is heavily dependent upon the keywords you target. Target the right keywords and you can bring the right type of customers to your website. Target the wrong keywords and you’ll either bring the wrong type of people/prospects to your website or never get found! So getting your keywords right is critical to your website and that’s why it’s one of the first things we need to do.

The most popular tool for keyword research (and the best option for small businesses) is Google Adwords Keywords Tool. This tool lets you type in phrases and word combinations and find out how many searches there are those terms. It also suggests similar and related terms that may be of interest to you.

Adwords Keyword Tool

One of the most common mistakes that businesses (and those new to SEO make) is targeting their keywords too broadly. For example, let’s say you’re a finance broker based in a regional area. There is absolutely no point targeting a very broad keyword such as “home loans”. The level of competition for such as term is humongous! You’d be competing with banks and credit unions with teams of staff and deep pockets for marketing! You are far better off targeting your keywords more specifically starting out by targeting achievable keywords where you can improve your ranking quickly and start getting quality traffic now, and that brings me to point three…

3.     Target a specific geographical area

target location

If you’re a location specific business – you only do business within a certain area – then your SEO should be targeted to that region. For example, in our mortgage broker example, you would be better off targeting keywords such as “home loans Port Macquarie” or “mortgage broker Port Macquarie” – as the competition for these will be much lower (you’ll rank quicker) and your website traffic will be made of the people you want (targeted marketing).

4.     Only target 1 keyword per webpage

We use a general rule of only trying to target 1 or 2 keywords per website page. That means that if you want to target a whole range of keywords, you’re often better off creating individual pages for each of those keywords. You have to remember, that at the end of the day, Google is just a big computer – it can only read and understand what we tell it. So the more simple we keep it, the more likely Google is to understand what that page is about – helping us rank highly. Which really leads into another related recommendation…

5.     Create a webpage for each of your key services/products

If you sell multiple products or services, a great way to build your traffic and target your keywords more specifically is to create a page for each of these. If you have a unique page for each option you provide you can target the page content, title, URL and headings towards this product and enhance your chances to rank its related keywords. We’ll discuss each of these items more specifically soon.

6.     Provide extensive detail on each of your products/services, how you deliver them, what’s included and if possible, price.

content is king

After creating a dedicated page for each product or service, fill the page! Provide as much details as you can about each of your products/services such as their specifications, what’s included, how they are delivered, what are their benefits, why they are different to your competitors and so on. The more information you can provide on your page – the more information Google can read and understand your business and products. The better understanding Google has, the more easily it can categorise and rank your pages (Not to mention, this level of detail is a great thing to provide your customers!).  There is not really an official optimal amount of words to have on a page.  Thousands of words could be overkill for your website visitor.  Aim for around 400-800 words per page and you should have sufficient text to explain your products/services.

Gorilla 360 is a Newcastle SEO company that helps businesses generate more leads from their website using search engine optimisation and Google Adwords Advertising. For more information, tips and news on SEO visit the Gorilla 360  blog.