One of our latest projects was to recently helped launch a new knitwear label, Jude.
The label’s range includes beautiful knitwear for women, child and the home. Creator Ali Wanchap (who is also based in Newcastle) was inspired by her family’s heritage of wool production. Ali launched the label using only the finest merino wool to create its core range of high quality designer knitwear, with her hero items being the humble woolly jumper, and luxurious blankets. The brand is proudly made in Australia, with a devotion to natural fibres and has vowed to always use Australian wool.
We completed the design of the website as well as collaborating on several of the signature prints featured in the range. Jude and Neon Zoo have a shared passion for fashion and homewares so were the perfect match when the collaboration was commenced. Neon Zoo’s brief for prints was to create timeless patterns and prints and to draw from the Australian environment. The e-store was launch in May, perfectly timed to stock up on some beautiful winter woolies. The e-store also features the designs of other Australian brands, including Newcastle based Arnley and Melbourne based Sow’n’Sow, so is well worth taking a look.