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Typeface Tuesday: Fiat “Don’t Text and Drive”

The Fiat “Don’t Text and Drive” campaign by Leo Burnett, is a variation of three posters that are built on the russian doll principle, an image in the Image. A girl with a hot-air balloon, a dog or a bus, all three symbols of accidents that can happen after a careless mistake.

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Typeface Tuesday Fiat Campaign

Typeface Tuesday Fiat Campaign

Typeface Tuesday Fiat Campaign