So you’ve got a website up, but there’s not much traffic coming your way? Time to introduce some SEO (Search Engine Optimisation) techniques to improve your site AKA to get organic traffic to your site through search engines…without spending money. Have look at some simple ways to improve your website ranking below.
1. Have a look at your site and make sure that you are providing answers to your audiences questions?
Search engines want to deliver relevant information to their audiences searches, consider headings like ‘How to…’, ‘Why is…’, ’10 Ways to…’, 3 tips to…etc. When developing this content, make sure it is relevant and helpful to the reader.
2. Update your content regularly.
In Google’s world, recent information is considered to be relevant information. This means a static website (ie; a site that is not regularly updated with new, relevant content) will not work in your favour. A great way to to keep adding high quality and relevant information to your website is to have a blog…….just like this one 😉
3. Social Media Presence
Build your network so that there is an audience to see your content. Create ‘shareable’ content on your blog and repost it to your Social media channels. These reposts will create more back-links to your website and search engines, like Google, will take notice of topics that are then reposted by your network. Remember being active on social media doesn’t mean you need to be active on every social media platform (Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google +), choose the platform(s) that are right for your business and then create a strategy around using it. Tip: shareable content will usually include an image and will have an interesting title.
4. Register for your business for a Google My Business Page.
Ever noticed the box on the right hand side of your search that shows up when you ‘Google a business’ (see below). A ‘Google My Business’ page will make it easier for people to find you.
5. Make sure all of your images have accurate ALT tags.
An ALT tag will help describe your images to people with vision impairments and also to search engines. You can also see ALT descriptions with the yellow box that appears with you hover over an image. Remember to keep these relevant and to consider the end user, it shouldn’t be an opportunity to keyword stuff your page.