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Google to Penalise Non Responsive Websites as of April 21, 2015

Lately the internet has been a buzz with the news from Google, about a planned change in it’s Algorithm on April 21.

For a while now Google has been signalling that due to mobile searches rapid growth, websites that want to perform should be transitioned to being mobile friendly. Recently though, Google put a date on a scheduled change in their algorithm which  means it will use mobile-friendly design as a ranking factor in mobile search.

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
Official Google Webmaster Central Blog

This means that mobile friendly (responsive) sites will be rewarded and non mobile friendly (non responsive) sites will be penalised in search results.¬†Our advice would be that if want to continue to be found through google and your site isn’t responsive then it is time to put a plan in place and timeline.

If you would like to discuss transitioning your site to being mobile friendly, get in touch!

Not sure if your web site is mobile friendly? Check it here on the Mobile Friendly Test

Google Finding more mobile-friendly search results April 21