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What is the difference between a logo and a brand?

‘Logo’ and ‘Brand’ are words that are sometimes used interchangeably, but are they the same thing? Read below to find out ‘what’s the difference between a logo and a brand?’

A logo and a brand are not the same thing, but they must work together cohesively. Let’s start by taking a look at what a logo is and what a brand is:

Logo
A logo graphically represents a business, an organisation, product or precincts identity. Moulded through design, font and colour a logo is a unique and distinctive mark. It is a symbol that will help customers identify you, so it must be unique to your business.

Brand
A brand encompassing philosophies and unique selling points, a brand is what sets you apart from your competitors and peers. It should be relevant, desirable, believable, enduring and create an emotional connection with it’s audience.

A brand can incorporate elements such as;

  • Logo
  • Positioning Statement
  • Values
  • A promise
  • Colours
  • Graphics
  • Tone of voice
  • Typography
  • Illustration Style
  • Sounds
  • Scents
  • Taste
  • Shapes
  • Mascot
  • Tagline or Jingle
  • Story
  • Brand extension on marketing material such as stationery, signage, advertising, uniforms, packaging

So, what’s the difference between a logo and a brand? A logo is just one element of your brand and all elements of a brand should work together to create an emotional connection with it’s audience.