How To Create A Google Analytics Account For Your Website

Need a Google Analytics account, but don’t know quite how to do it? In this blog, we will walk you through how to create a Google Analytics account for your website, step-by-step.

By setting up a Google Analytics account for your website, you will have access to the data that reports how users are finding your site, what keywords they use to search, what pages visitors spend the most time on and lead sources such as other sites and social media. Using Google Analytics can better help you understand the effectiveness of your marketing efforts, visitors and help you to optimise your conversions and sales.

To get started with Google Analytics, you’ll first need a Google account. If you already have a Gmail account, you’ll be able to use the username and password from that account. If not you can create your Google account via this link.

Step 1. Go to the Google Analytics page and click the ‘Sign in to Google Analytics’  link in the top right corner.

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Step 2. Once you have signed in to Google Analytics, click on Create New Account. This will set up a new profile to track your e-commerce site analytics.

Step 3. On the next screen, choose Website and complete the required details to track your website analytics.

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Step 4. Click Get Tracking ID at the bottom of the page to get your tracking code.

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Step 5. On the following page, you’ll notice that the tracking code has been generated.

Step 6. Congratulations! You should now have a Google Analytics account and tracking code, from there Neon Zoo will request information to add this code to your new website.


Why can’t I find my new website on Google?

So, your new website has just gone live – Congratulations!

But all to often the celebration of getting your site live is followed by the question of: “why can’t I find my new website on Google?”

This is a comment we hear all to often about how businesses can find their site when they type in their exact website address, however, if typed into a search engine (such as Google) it is almost impossible to find their site. To this, there a few influencing factors and ways which you can nurture your site so that it indexes (lists, or is found) on search engines such as Google.

As your site is brand spanking new, it will take a few days, sometimes weeks for Google (and other search engines) to index (list) your site. Be patient, this is not something that will happen overnight.

Whilst this is happening, we encourage that clients don’t just wait for their site to appear as there are a few ways to help your site index and most importantly be found online! See below some useful tips:

Why can't find I find my website on Google

1. In-bound links:

Authoritative sites that are deemed ‘credible’, such as industry associations, industry related blogs, directories and industry related websites. If these or similar sites link to your site, then this is considered a ‘good’ inbound link. A search engine such as Google or Yahoo will read this as ‘vote’ to your site by a relevant and credible source, within your industry. By having credible inbound links, it will help to rank your site against industry competitors.

2. Internal links:

Creating internal links between pages within your site will again help to build your SEO (search engine optimisation). An internal link points to another page on the same website and helps to establish link ‘architecture’ and a ‘crawl-able’ link structure for search engines such as Google to read your site.

3. Generate new content:

Search engines use an algorithm when ‘crawling’ the internet to rank sites. If your site is regularly updated with relevant and ‘rich’ content, compared to a competing site which is static, has out-of-date content and hasn’t been updated regularly – then the search engine will rank your site (the regularly updated site) above competing static site. With all websites, we recommend updating your site with relevant and new content as frequently as possible. We encourage clients to try and make sure that each page on their site focuses on the key words that potential clients may use search for their product and/or service ie: ‘Why can’t I find my new website on Google?’. Blog content is generally crawled and indexed much faster than ‘general’ site pages and is a great way to get new relevant, ‘rich’ content on your site, so it’s best to take this into consideration when updating your page content.

4. Social media:

Post, update and encourage engagement via social media. Each time you comment or there is ‘engagement’ (ie; comments, likes, sharing) of your posts or with you via social media, search engines will read this and it will benefit the indexing of your site. If you have a Google+ or Facebook account then you can also ask for reviews from your clients and suppliers which will assist with your overall site ranking.

5. Key words/search terms: 

Try and focus each page on your site to one search term and re-word/re-phrase it organically into your content for that page. This is a great way to generate for you to your key pages based on the products and/or services that you offer within your business. With blog posts, focus on one specific topic, question or tip so that your content is deemed ‘rich’ rather than diluted by the search engine.

Please note: These are just some basic SEO tips that you can do to help index your site once you have launched. Search engines such as Google are continually changing their algorithm with how they read sites and index pages, so watch this space as we aim to keep you up-to-date.

Remember, log on to your Google Analytics account and review the data. See how people are searching for your website, what page they spend most time on and other information about your site that might be relevant to you. I would also suggest taking the time to brain storm key words that customers might use to search for your product and/or service and to try and integrate those search terms as organically as possible into your website content.

For more information about indexing your site, talk to us at Neon Zoo!

Why Your Business should have Google My Business

Google My Business (Previously known as Google Places and Google Plus Local) is a an online resource by google to help businesses, brands,  artists, and organisations to manage their online presence with Google.

We have been recommending our clients to get set up with a Google My Business page to help increase their exposure and legitimacy on the web and help with their local search

If your running business and not using Google My Business then you are missing a potential opportunity to help your customers and clients find you and to speak directly to them.

As Google is one of the most used search engines, it is an easy decision to make. It is a  free service that will help your business be found, and the more you update and ask for client reviews, the more Google will reward you.

If you are already using or considering using some form of social media, it is as easy as taking that content and putting it into your Google My Business page.

Google My Business brings together all the ways Google can help your business in the one place:

  • Update your business info on Search, Maps and Google+ from one place to make it easy for customers to get in touch
  • Add beautiful photos of your business and a virtual tour of your business interior to help customers see what makes your business unique
  • Connect directly with your fans and customers by sharing news, events and other important updates from your Google+ page
  • Stay on top of reviews from across the web, and respond to Google reviews Understand how people find and interact with your business using custom insights and integration with AdWords Express
  • Manage your information on-the-go with the Google My Business

To learn more about it visit or get in touch with us 

Google My Business

Setting yourself up for your best year yet: 2015

The new year always brings big plans and resolutions, but like most people we start the year thinking we have plenty of time to achieve our goals and then quickly let the year slip away.

We all know you can’t eat an elephant in one bite, so we have decided to share our goal sheet that we use to help us prepare and reach our targets. The planner helps to break down goals into bite size chunks, set a time lines and gives us a motivational reward for when we reach our target.

Download the PDF here to set yourself up for your best year yet and to achieve the goals within your business or personal life.

Don’t forget the SMART rules when filling in your goals:

Time Bound


Neon Zoo goal planner


Beer and pretzel bonbons! Oh my!

Milkjam- a Newcastle based boutique confectionary brand, approached us with the need for packaging that captures their blow your mind, slap your tastebuds’ mantra. With delicious confectionary flavours like ‘bacon and maple popcorn’ we knew we had to come up with a creative solution that was a little different.

No one can take an elephant riding a unicycle seriously (no matter how good his unicycle skills, OR how tall his tophat), and although Milkjam’s products are seriously tasty, they are also fun, imaginative and have lashings of nostalgia, and were able to capture this in the quirky pattern design.

The colour palette we chose hints at the flavours within while matching the vintage feel of the overall package design. It’s a nod to a simpler time when sugar rushes were a highly prized part of childhood.

We are really happy with the outcome of this design, and were also pretty excited to sample some of Milkjam’s delicious products as part of our ‘research.’

Follow Milkjam on Twitter or Facebook to find out where you can obtain some of these delicious morsels for yourself.

Brand pattern developed for Milkjam packaging

Packaging designed for Milkjam confectionary products Boobon packaging designed for Milkjam products

Milkjam Beer and Pretzel Bon Bons

Image via Milkjam Facebook page

Milkjam sauces

Image via Milkjams Facebook page

Milkjam Salted caramel and peanut Popcorn

Image via Milkjams Facebook page


Tips & Tricks to prevent your website form being hacked

At Neon Zoo we work with our clients to develop beautiful, functional and user-friendly websites that make your clients love you and your competitors want to be you. But once your site is up and ‘live’, what next? A website is a growing, living beast. It needs nurturing, love and support to ensure you get the most out of your site. At the same time, it is also exposed to hackers and viruses.

There are a number of ways that computer hackings can occur. Not only can your entire computer system itself get hacked, but your website, email, and much more can all be victims to a hack or a virus. Below are some simple tips to help prevent your website from being hacked and to keep it in tip-top-shape!

1. Make Your Passwords Tough and Change Often

It is beyond easy to have the same password for all accounts, which is why we all do it, but what happens when that password gets hacked? Everything gets hacked! Make sure to include symbols, uppercase and lowercase letters, and numbers. How are you supposed to remember all those?…..write them down, type them out or use a password keeper! Visit “password keeper.” Not only will they store your passwords, but they also will create unique passwords for you.

2. Delete, Delete, Delete!

Times are-a-changin’, and so are the forms of social media. We now have links between our social media pages and website, stay on top of your accounts and delete those old accounts that you no longer use.

3. Save a Back Up

At Neon Zoo we suggest updating your website at lest once a month, we offer this service for our clients, this is a great practice to remember to stay on top of. If you have your website backed up and a hacker comes in, you can go in and change your passwords and put up your old site.

4. Install Firewall and Anti-Virus Software

Firewalls forbid outside threats like hackers and viruses from being able to access your system. Now a days most computers already have anti-virus software on them from the beginning, but be sure to check that it is not outdated (or that you even have one) and to make sure it runs scans frequently.

5. Encrypt Data

To go along with storing your data on your hard drive as well as an external drive, make sure to encrypt it!

If you need help with a new website or wish to enquire about our website design & development please contact us at Neon Zoo.


Harvest Homes

Harvest Homes is a boutique building company catering primarily to the investment market. They specialise in providing ‘turn-key’ properties in the Newcastle, Central Coast, Lake Macquarie and the Upper Hunter region.

Neon Zoo worked with Harvest Homes to develop their name and brand identity to be used across print and digital collateral. Their logo comes in four colours with each of the colours representing the individual house and/or land package options displayed on their website. We worked closely with the Harvest Homes team to launch their new website which shows off their range of new home designs, house and land packages and land options for sale. Take a look at their extensive range of home designs via their new website.

Harvest Homes Multi coloured logo design

Harvest Homes Newcastle Stationery design

Harvest Homes Website design Newcastle Harvest Homes Website design Newcastle Harvest Homes Website design Newcastle Harvest Homes Website design Newcastle


Flexible Business Learning

Flexible Business Learning is a new RTO (Registered Training Organisation) that offers nationally recognised short courses and full qualifications in business and management.

As the name suggests, the learning module offers a ‘flexible’ environment for students to participate in courses.

Neon Zoo was approached by Flexible Business Learning to create a brand identity, print and digital communication.

Throughout the branding process Neon Zoo developed ‘Flexi’ the Flexible Business Learning Mascot to assist with communications in marketing material.

“We have worked with Neon Zoo for over a year now and are delighted with the work carried out so far. Flexible Business Learning is a Registered Training Organisation that has a ‘learning by discovery’ approach so all project work needs to be of the highest quality and follow strict compliance legislation, which is what we get with Neon Zoo. They are responsible for our branding, website,  promotional flyers, social media templates, all our stationery and powerpoint presentations. Neon Zoo understand the high standards that Flexible Business Learning have and are most efficient in delivering well within time limits, which at times have pushed the boundaries of the possible. They have been patient with us in regard to the diversity of opinions on design concepts as although we are a small team we have all contributed to the design outcome.  I would highly recommend working with them.” – Margaret Murray

See some of the work below that we  have designed and developed for them and check out their responsive website design here here.

Flexible Business Learning Responsive Website Design Neon Zoo
mascot design - flexible business learning mascot design - flexible business learning mascot design - flexible business learning mascot design - flexible business learning

Napoli Centrale Blog

When Neon Zoo was asked to develop a brand identity for a new pizza bar located in Newcastle, we automatically got hungry! As a studio full of girls who love their food, we were very excited to be working with Penny and Alfonso on this project. Owner/Operator, Alfonso, is an Naples native and  wanted to communicate the large focus on the traditions of the Neapolitan culture throughout the brand. Named after a 70’s jazz band, as well as the train station in Naples, Napoli Centrale evokes the visuals associated with Italy in the 70’s. When customers encounter the Napoli Centrale brand they should feel comfortable, excited and hungry. The key brand objectives & themes projected in marketing are to build and develop the Napoli Centrale brand to educate customers of the values associated with traditional Napoli pizza and highlight the authenticity of the product.

When developing the brand, we used key image references and icons associated with Italy and primarily Naples, that could be used to promote the brand. Hand rendered illustrations collaged with found images work together to frame the Napoli Centrale logo mark. When told by our client, “you can never be too kitsch” we knew we would have fun with the project and we are truly happy with the results.

Napoli Centrale offers traditional Napoli pizza to Novacastrians, unlike any other pizza restaurant or takeaway available in the area. Feeling hungry, Napoli Centrale is located at 173 King Street, Newcastle NSW 2300.

Napoli Centrale Logo design

Napoli Centrale menu design Neon Zoo graphic design studio Newcastle

How to #Hashtag

We have all seen those long hashtags #thataresohardtoreadandgoonforever and we’ve all been witness to the #over #use #of #hastaging #in #a #post, so we thought it was time to explain what hashtags are and how  you use them?

A hashtag is a keyword or phrase that has the symbol (#) in-front of it. It is used so people can include it in their social media posts to make the content of the post accessible to all people with similar interests, even if they’re not followers by searching the hashtag.

To create a hashtag is simple, all you need to do is add a # before a relevant keyword or phrase…#amazing

You can insert hashtags anywhere in your posts: front, middle or end. However, take some care as nothing turns people off more than a cluttered post with excessive hashtags or overly lengthy hashtags, e.g. #ThisLongHashtagIsSoPointless. Another important point to remember is that hashtags do not support spaces or special characters like “!, $, %, ^, &, *, +, .” So if you’re using two words, skip the space and the symbol.

A few #HashtagTips

  • If you are totally new to hashtags, first consider using hashtags that directly relate to your brand, product or service
  • Capitalize the #FirstLetterI­nEachWord of your hashtag to make it more readable
  • Don´t overdo your post with hashtags, 1 – 3 is more than enough
  • Create a #hashtag that is a ‘searchable’ term for SEO (search engine optimisation) purposes

To read more about #HashtagEtiquette click here.

If you want to check out what we have been hashtaging search #NeonZoo next time you use your social media

How to Hashtag