So, your new website has just gone live – Congratulations!
But all to often the celebration of getting your site live is followed by the question of: “why can’t I find my new website on Google?”
This is a comment we hear all to often about how businesses can find their site when they type in their exact website address, however, if typed into a search engine (such as Google) it is almost impossible to find their site. To this, there a few influencing factors and ways which you can nurture your site so that it indexes (lists, or is found) on search engines such as Google.
As your site is brand spanking new, it will take a few days, sometimes weeks for Google (and other search engines) to index (list) your site. Be patient, this is not something that will happen overnight.
Whilst this is happening, we encourage that clients don’t just wait for their site to appear as there are a few ways to help your site index and most importantly be found online! See below some useful tips:
1. In-bound links:
Authoritative sites that are deemed ‘credible’, such as industry associations, industry related blogs, directories and industry related websites. If these or similar sites link to your site, then this is considered a ‘good’ inbound link. A search engine such as Google or Yahoo will read this as ‘vote’ to your site by a relevant and credible source, within your industry. By having credible inbound links, it will help to rank your site against industry competitors.
2. Internal links:
Creating internal links between pages within your site will again help to build your SEO (search engine optimisation). An internal link points to another page on the same website and helps to establish link ‘architecture’ and a ‘crawl-able’ link structure for search engines such as Google to read your site.
3. Generate new content:
Search engines use an algorithm when ‘crawling’ the internet to rank sites. If your site is regularly updated with relevant and ‘rich’ content, compared to a competing site which is static, has out-of-date content and hasn’t been updated regularly – then the search engine will rank your site (the regularly updated site) above competing static site. With all websites, we recommend updating your site with relevant and new content as frequently as possible. We encourage clients to try and make sure that each page on their site focuses on the key words that potential clients may use search for their product and/or service ie: ‘Why can’t I find my new website on Google?’. Blog content is generally crawled and indexed much faster than ‘general’ site pages and is a great way to get new relevant, ‘rich’ content on your site, so it’s best to take this into consideration when updating your page content.
4. Social media:
Post, update and encourage engagement via social media. Each time you comment or there is ‘engagement’ (ie; comments, likes, sharing) of your posts or with you via social media, search engines will read this and it will benefit the indexing of your site. If you have a Google+ or Facebook account then you can also ask for reviews from your clients and suppliers which will assist with your overall site ranking.
5. Key words/search terms:
Try and focus each page on your site to one search term and re-word/re-phrase it organically into your content for that page. This is a great way to generate for you to your key pages based on the products and/or services that you offer within your business. With blog posts, focus on one specific topic, question or tip so that your content is deemed ‘rich’ rather than diluted by the search engine.
Please note: These are just some basic SEO tips that you can do to help index your site once you have launched. Search engines such as Google are continually changing their algorithm with how they read sites and index pages, so watch this space as we aim to keep you up-to-date.
Remember, log on to your Google Analytics account and review the data. See how people are searching for your website, what page they spend most time on and other information about your site that might be relevant to you. I would also suggest taking the time to brain storm key words that customers might use to search for your product and/or service and to try and integrate those search terms as organically as possible into your website content.
For more information about indexing your site, talk to us at Neon Zoo!