Native Newcastle Logo Design

Native Newcastle was created by travel enthusiasts Heidi and Dan, who have a passion for ‘Newy’ and wanted to create a way to show off Newcastle’s secret places. So far our role in the project has involved naming, logo and brand design, stationery and signage. They are launching in September 2015, but we were so excited to share this project with you, we couldn’t wait.

The name was developed around the concept of having a unique and private tour with a Newcastle local that will engage all of your senses, aka their tagline SEE DO TOURS.

With Native Newcastle, you won’t be seeing the sights from the window of a bus. Native Newcastle will take you on a trip in their luxury 4WD where you will experience Newcastle. Their suggested tours will be active experiences for all of ability levels and include a  mixture of natural, cultural, historical and gastronomical experiences. Heidi and Dan believe that “The best travel experiences are those you have when you know a local person who can give you an insider’s perspective” 

The logo design is typographical and their branding includes a range of icons that will sit with some of their beautiful photography commissioned local photographer ‘What Xanthe Saw‘. We were thrilled to be working with another business that equals our own passion for Newcastle and can’t wait to see where they go after their launch in September. In the meantime follow them on instagram and facebook to keep up to date with their progress.


logo design newcastle Native Newcastle logo design Native Newcastle brand design

Native Newcastle brand design

Native Newcastle brand design Native Newcastle logo design



Why You Should Use Email Marketing

Email Marketing is a direct marketing technique that lets you speak to your customers and clients via their inbox. Used effectively, it can be a valuable addition to your marketing strategy. Read below on ‘Why you should use Email Marketing’

Why You Should Use Email Marketing

1. It’s targeted, unlike a flyer drop or TV and radio advertising email marketing is targeted. Spam laws ensure that you are only going to talk to people that already have a connection with your business.

2. It is low cost item to implement and has good return on investment.
Once you have set up your system it is a relatively ‘low cost’ medium to use, and your targeted data base should ensure a higher conversion rate.

3. You can ‘Track and Measure’ your results. Most email systems will give you real time data on your open rates, who in your database is engaging with you and what links get more attention than others.

4. Email marketing is very customisable. You can split your data base into segments, according to industry, location, gender and more. So that the right people get the right message every time.

5. It’s mobile so your message will travel with them.
The majority of people now check their email on the go via a mobile device.

6. You can customise your templates so that they are an extension of your branding. Give your newsletters a personality that matches your branding and core message.

Most importantly paired with other marketing measures such as direct mail, social media, phone and face to face contact, it can yield very effective results.

Salivate Logo Design

Salivate! is an existing brand we were recently asked to rejuvenate and design a new logo ready for its’ next stage in life!

The Salivate! brand represents a passion for fresh, healthy food that’s also easy to make and aims to inspire people to eat and cook beautiful food. Salivate! is starting a revolution to inspire people to get cooking, create amazing food then share it with everyone they love!

The new Salivate! will be a combination of several products and services. These include: spice packs, cookbooks, food tours, custom recipe creations for people with sensitive diets, gift hampers and gourmet food boxes.

We will keep you updated as the project evolves, but in the meantime keep an eye out for Salivate! and get your tastebuds ready for when these fantastic products to hit the shelves!

You can keep up to date with Salivate! via its instagram or get some recipe inspirations via their blog.


salivate logo design newcastle

 salivate logo design newcastle

How To Create A Google Analytics Account For Your Website

Need a Google Analytics account, but don’t know quite how to do it? In this blog, we will walk you through how to create a Google Analytics account for your website, step-by-step.

By setting up a Google Analytics account for your website, you will have access to the data that reports how users are finding your site, what keywords they use to search, what pages visitors spend the most time on and lead sources such as other sites and social media. Using Google Analytics can better help you understand the effectiveness of your marketing efforts, visitors and help you to optimise your conversions and sales.

To get started with Google Analytics, you’ll first need a Google account. If you already have a Gmail account, you’ll be able to use the username and password from that account. If not you can create your Google account via this link.

Step 1. Go to the Google Analytics page and click the ‘Sign in to Google Analytics’  link in the top right corner.

Screen Shot 2015-04-22 at 12.49.34 pm

Step 2. Once you have signed in to Google Analytics, click on Create New Account. This will set up a new profile to track your e-commerce site analytics.

Step 3. On the next screen, choose Website and complete the required details to track your website analytics.

Screen Shot 2015-04-23 at 4.41.30 pm

Step 4. Click Get Tracking ID at the bottom of the page to get your tracking code.

Screen Shot 2014-07-29 at 4.48.17 PM

Step 5. On the following page, you’ll notice that the tracking code has been generated.

Step 6. Congratulations! You should now have a Google Analytics account and tracking code, from there Neon Zoo will request information to add this code to your new website.



 Aloha, I recently enjoyed an family R&R trip to Hawaii and thought I’d share a few pics of my trip.

We spent the first week in laid back Maui and then the second in Oahu which was a bit more upbeat and metropolitan.

Once we arrive we took full advantage of every Hawaiian cliche and enjoyed numerous sunsets, beach days, snorkelling, turtle spotting and of course Pina Coladas aplenty.

Highlights included spotting humpback whales off the Maui Coast, a spot of Scuba Diving in the pristine water where the visibility was incredible and a 3am trip to the top of the Haleakalā  volcano so we could catch the sunrise.

Hawaii holiday - wakiki

Hawaii holiday - waikiki

Hawaiian holiday

Hawaii holiday


Trendy Plumbing Solutions Logo Design

Trendy Plumbing Solutions is a Newcastle plumbing business run by Trent and Andy aka Trendy‘. We recently did a new logo design to help them to grow their business and establish their reputation.

Trendy Plumbing Solutions cover all aspects of plumbing, but are are blocked pipe specialists! When asked to rebrand their business we naturally wanted to make reference to this speciality. The acronym, TPS, is made up of inter woven pipes that will also be used in all future brand extension.

Trendy Plumbing Solutions service the Newcastle, Hunter Valley and Central Coast areas. They are available 24/7 and do free quotes,  you can contact them on or call Trent on 0467 062 237 or Andy on 0475 308 991Trendy Plumbing Solution logo design Newcastle Trendy Plumbing Solution logo design Newcastle Trendy Plumbing Solutions logo design Newcastle

Why can’t I find my new website on Google?

So, your new website has just gone live – Congratulations!

But all to often the celebration of getting your site live is followed by the question of: “why can’t I find my new website on Google?”

This is a comment we hear all to often about how businesses can find their site when they type in their exact website address, however, if typed into a search engine (such as Google) it is almost impossible to find their site. To this, there a few influencing factors and ways which you can nurture your site so that it indexes (lists, or is found) on search engines such as Google.

As your site is brand spanking new, it will take a few days, sometimes weeks for Google (and other search engines) to index (list) your site. Be patient, this is not something that will happen overnight.

Whilst this is happening, we encourage that clients don’t just wait for their site to appear as there are a few ways to help your site index and most importantly be found online! See below some useful tips:

Why can't find I find my website on Google

1. In-bound links:

Authoritative sites that are deemed ‘credible’, such as industry associations, industry related blogs, directories and industry related websites. If these or similar sites link to your site, then this is considered a ‘good’ inbound link. A search engine such as Google or Yahoo will read this as ‘vote’ to your site by a relevant and credible source, within your industry. By having credible inbound links, it will help to rank your site against industry competitors.

2. Internal links:

Creating internal links between pages within your site will again help to build your SEO (search engine optimisation). An internal link points to another page on the same website and helps to establish link ‘architecture’ and a ‘crawl-able’ link structure for search engines such as Google to read your site.

3. Generate new content:

Search engines use an algorithm when ‘crawling’ the internet to rank sites. If your site is regularly updated with relevant and ‘rich’ content, compared to a competing site which is static, has out-of-date content and hasn’t been updated regularly – then the search engine will rank your site (the regularly updated site) above competing static site. With all websites, we recommend updating your site with relevant and new content as frequently as possible. We encourage clients to try and make sure that each page on their site focuses on the key words that potential clients may use search for their product and/or service ie: ‘Why can’t I find my new website on Google?’. Blog content is generally crawled and indexed much faster than ‘general’ site pages and is a great way to get new relevant, ‘rich’ content on your site, so it’s best to take this into consideration when updating your page content.

4. Social media:

Post, update and encourage engagement via social media. Each time you comment or there is ‘engagement’ (ie; comments, likes, sharing) of your posts or with you via social media, search engines will read this and it will benefit the indexing of your site. If you have a Google+ or Facebook account then you can also ask for reviews from your clients and suppliers which will assist with your overall site ranking.

5. Key words/search terms: 

Try and focus each page on your site to one search term and re-word/re-phrase it organically into your content for that page. This is a great way to generate for you to your key pages based on the products and/or services that you offer within your business. With blog posts, focus on one specific topic, question or tip so that your content is deemed ‘rich’ rather than diluted by the search engine.

Please note: These are just some basic SEO tips that you can do to help index your site once you have launched. Search engines such as Google are continually changing their algorithm with how they read sites and index pages, so watch this space as we aim to keep you up-to-date.

Remember, log on to your Google Analytics account and review the data. See how people are searching for your website, what page they spend most time on and other information about your site that might be relevant to you. I would also suggest taking the time to brain storm key words that customers might use to search for your product and/or service and to try and integrate those search terms as organically as possible into your website content.

For more information about indexing your site, talk to us at Neon Zoo!

What is a Design Brief?

It’s a term we throw around the studio all the time and something we won’t start a project without! But for many clients, they want to know: What is a design brief?

Briefs come in all shapes and sizes and as a designer, it is best practice to for us to understand the project at hand before we get to work on the design concept.

So, what is a design brief? A design brief articulates the desired results and the businesses, persons or organisations need for the design. Rather than focusing on aesthetics, a design brief is what outlines your project goals and objectives. As a client, it is essential to the success of your project that the brief clarifies that we have understood you and your project requirements correctly. Below are a few points we like to give our clients to follow in order to build your design brief:

1. Know who you are as a business.

  • New or established business
  • Product/service offering
  • Point of difference
  • Key brand themes and objectives
  • Business scope

2. Clearly define your project objective.

  • What is the purpose of the project?
  • Is it to educate your audience on a new product/service?
  • Is it to develop a new business brand?
  • Is it to create a website that is easy to navigate for clients and clearly defines your service offerings?

3. What are the design considerations?

  • Market influences, such as customers & competitors
  • Other design materials
  • Is it a new or existing business?
  • What is the context of the design?
  • How will the design be delivered? ie; print or digital
  • Inspiring brands, websites and campaigns
  • Most important message to be communicated to your market

4. Know your target market.

  • Who are they?
  • Where are they located?
  • What is their buying motivations?

5. What is your project timeframe?

  • Project schedule & stages

6. How will the success of the project be measured?

  • Sales growth
  • New clients
  • Repeat clients
  • Increased brand awareness
  • Internal management structures

7. Project specifications and scope

  • Print requirements
  • Digital requirements
  • Copywriting requirements
  • Photography requirements

When we develop design briefs for projects, we pull information collected from conversations and discussions that we’ve had with our clients about the project using the points above. With each of our briefs we encourage clients to correct us if we have mis-heard or mis-understood anything so that we have a clear understanding of the project before we get started on the creative and design component of the project.

When developing a design brief, we will supply this to the client with a mood board (read more about what is a mood board here. A mood board is visual reference of found images for the client to review in conjunction with the design brief.

We will continually refer back to your mood board and design brief as we work on your project to ensure the project doesn’t run off course.

If you have any questions regarding your design brief, please don’t hesitate to contact us.

Abby’s Japanese Adventure

I don’t think I’ve ever disguised my love of Japan…I love it’s food and culture. Recently I was lucky enough to return for the third time to see the sights, taste the delights and enjoy some cultural inspiration.

My first trip to Japan was to visit our Head Bear Handler Clare, whilst she was working there way back in 2005. This is where I got my first taste of Japan and love of travel. We experienced great food, explored cities, remote towns and even climbed Mount Fuji…It was a truly great trip and a place I had always wanted to return to. I was lucky enough to get back there again last year for my honeymoon, where I experienced the beautiful nature and powdery soft snow in Niseko. Again, I felt I wanted to go back, so we booked in another trip back to Niseko and explored the beautiful cities of Hiroshima, Osaka, Kyoto and Tokyo.

Again, I have come back truly excited and inspired by their weird and somewhat wacky designs and visual communication tools that Japan uses as part of their advertising and marketing of products. I love their use of characters and animation and how widely used Hello Kitty is used throughout the regions of Japan.

As always, we like to keep you up-to-date with what we do in and out of the studio, so I thought I’d share a few holiday snaps! See below:









Logo Design for Masters Hockey World Cup and Grand Masters Hockey World Cup 2016

Earlier this year we were invited to develop the logo design and identity for the 2016 Masters Hockey World Cup and Grand Masters Hockey World Cup.

The Masters and Grand Masters World Cup is a biennial hockey competition that will bring over 18 nations and hundreds of  players, coaches, managers, judges, umpires and spectators to Australia.

From March 28th to April 11th, 2016, the Masters Hockey World Cup will be held at the National Hockey Centre at Lyneham, Canberra. The event includes both male and female hockey players aged 35 – 60 from all over the world.

Neon Zoo was invited to develop the identity and logo design for the Masters World Cup and Grand Masters World Cup (see below) for the 2016 tournaments.

The brief for the logo required the host city, Canberra, to be a prominent part of the final design. It was to be engaging, approachable and represent the elite level of hockey that the event attracts.

As part of the identity development, the logo will be used across medal designs, signage, programs, promotional material, t-shirts and souvenirs, marketing to the vast number of players, coaches, judges, umpires and families that will be visiting Australia for the event.

logo design for the Masters World Cup 2016

t-shirt design for Masters hockey world cup 2016

flag design for Masters hockey world cup 2016


In May 2016, Newcastle will host the Grand Masters Hockey World Cup. This event will include palyers aged 60+ and will be held at the Newcastle International Hockey Centre over a period of two weeks from 28th of March to April 11th.

Like the Masters Games in Canberra the event is expected to bring teams from over 18 nations and generate millions of dollars to the local tourism economy.

Whilst the relationship between these two events was important, it was equally important that we created an individual identity for each event in order to market the tournaments for their respective age brackets and promote the individual locations of each event.

The two host cities were selected from only three locations in Australia that have international standard water-based grounds in the one facility, As we get closer to the events, we’ll keep you up-to-date on how to find out more about the games.

logo design for Grand Masters World Cup 2016

Souvenir tshirt design for Grand Masters hockey world cup 2016

flag design for Grand Masters hockey world cup 2016