‘Logo’ and ‘Brand’ are words that are sometimes used interchangeably, but are they the same thing? Read below to find out ‘what’s the difference between a logo and a brand?’
A logo and a brand are not the same thing, but they must work together cohesively. Let’s start by taking a look at what a logo is and what a brand is:
A logo graphically represents a business, an organisation, product or precincts identity. Moulded through design, font and colour a logo is a unique and distinctive mark. It is a symbol that will help customers identify you, so it must be unique to your business.
A brand encompassing philosophies and unique selling points, a brand is what sets you apart from your competitors and peers. It should be relevant, desirable, believable, enduring and create an emotional connection with it’s audience.
A brand can incorporate elements such as;
- Positioning Statement
- A promise
- Tone of voice
- Illustration Style
- Tagline or Jingle
- Brand extension on marketing material such as stationery, signage, advertising, uniforms, packaging
So, what’s the difference between a logo and a brand? A logo is just one element of your brand and all elements of a brand should work together to create an emotional connection with it’s audience.