Diana Bower

Diana Bower is a Newcastle-based jewellery designer who uses vintage fabrics and materials to create beautiful handcrafted accessories such as earrings, necklaces, hairclips and broaches.



Packaging Design

Being ‘girly’ girls we were delighted to be approached by Diana Bower to create an identity for her jewellery label. Working primarily with vintage fabrics she wanted Neon Zoo to help her create a brand that embodied the original and handmade nature of her designs. We also created packaging for Diana’s products which would protect her delicate creations.

Diana Bower’s jewellery can be found at Betty Mim, Darby St, Newcastle



“After three years of presenting my range of jewellery accessories on handmade cards, I needed something that would allow me to display my range, in a variety of ways, while establishing an image/brand, which would be readily recognised by people. My relationship with Neon Zoo started after numerous failures to find someone to help me achieve his outcome. I had several consultations with Abby and Clare; together they developed my ideas into an overall marketing concept for my range. They assisted with everything from design, layout, concept samples, colour ranges and ideas for future development, as my budget would allow. I’m well pleased with the result; my accessories are presented in a professional funky manner, with an image/branding, which is synonymous with my creative style and what I wanted portrayed. The overall results have been well received by the people I supply and their customers; it has established my name with the quality of the range, and has allowed me to expand, which has lead to increased sales and recognition for my work.

I have no hesitation in recommending Neon Zoo to prospective clients, their young innovative approach is like a breath of fresh air.”
Diana Bower, Principle

  • Branding developed by Neon Zoo for local Newcastle jewellery designer Diana Bower
  • Jewellery designer, Diana Bower packaging concept designed by Neon Zoo
  • Diana Bower logo mark designed by Neon Zoo
  • Neon Zoo, Newcastle Graphic Design studio designed Diana Bower business identity
  • Diana Bower's branding concept desined by Newcastle design studio, Neon Zoo
  • Brand identity design for jewellery designer Diana Bower