Finding Yellow is a non-profit organisation that provides accommodation for individuals with a disability and assists those requiring low-level support for adult living. These services are directed towards facilitating and increasing the independence and quality of life of their clients’ in all aspects of their lifestyle.
Naming
Logo
Branding
Stationery Design
Print Communication Design
Signage Design
Project Management
Prior to contacting Neon Zoo, Finding Yellow was simply known as Cessnock Hostel Limited (CHL). Manager Jenny Field and her team did not feel that this name really reflected the core services they offered and did not give them the visibility they hoped to achieve in the community.
Changing the name to Finding Yellow articulated the focus of the staff in assisting their clients in finding their happy place. The team strives to help empower individuals to choose their own path in life, set their own goals and work towards achieving these goals.
Attending the launch of the new name and identity of Finding Yellow was a great experience for us as we were invited to speak at the event to explain the creative process behind this project. Being part of such a great organisation is something we are very proud of and found very rewarding. We hope to be part of more similar projects again in the future. If you would like to show your support for what we believe is a truly amazing organisation you can follow Finding Yellow on Facebook.
“From the first phone call right through to the launch (12months in total) we were thrilled with Neon Zoo’s professionalism, creativity, attention to detail, regular updates and most importantly their understanding of our service and where we were coming from. Basically they got us!!! This enabled a very smooth, non-intimidating process with a wonderful outcome for all. The feedback we have received for our new brand has been fantastic and has resonated well with both young and old. Don’t put it off any longer!! Ring Clare or Abby now”
