Jude is a knitwear label, with a range that includes beautiful knitwear for women, children and the home. The brand is proudly made in Australia, with a devotion to natural fibres and a vow to always use Australian wool.
Jude is a knitwear label, with a range that includes beautiful knitwear for women, children and the home. The brand is proudly made in Australia, with a devotion to natural fibres and a vow to always use Australian wool.
Textile Graphics
Illustration
Graphic Design
Brand Extension
Website Design
Creator, Ali Wanchap was inspired by her family’s heritage in wool production and wanted to launch her own label using only the finest merino wool. Jude’s core range of high quality designer knitwear, with her hero items being the humble woolly jumper, and luxurious blankets, was what brought us at Neon Zoo to collaborate with Ali on her signature prints and graphics. Our brief for prints was to create timeless patterns and designs and to draw from the Australian environment. Jude and Neon Zoo have a shared passion for fashion and homewares so were the perfect match in this collaboration. was commenced.
As part of our friendship with Jude Australia, we also worked on the design of the website and e-store. Check it out to stock up on your winter woolies.
