Napoli Centrale

Napoli centrale is a small pizza bar located located at 173 King Street, Newcastle NSW 2300. It specialises in traditional Napoli pizza.

Neon Zoo was invited to create a adaptable brand that will be used across print, web and marketing material. When Neon Zoo was asked to develop a brand identity for a new pizza bar located in Newcastle. We were told that there would be a large focus on the traditions of the Naples culture. Napoli centrale was named after a 70’s jazz band (as well as the train station in Naples). Napoli Centrale evokes the visuals associated with Italy in the 70’s and signage and lettering used on may of the building facades reminiscent of the 1920’s. When customers encounter the Napoli Centrale brand they should feel comfortable, excited and hungry. The key brand objectives & themes projected in marketing are to build and develop the Napoli Centrale brand to educate customers of the values associated with traditional Napoli pizza and highlight the authenticity of the product.


Brand Extension


“We’re thrilled with the work to date…Heart-felt thanks for all your efforts to make our venture happen.” – Penny Green, Owner

  • Napoli Centrale Primary Logo Design Neon Zoo graphic design studio Newcastle
  • Sketching basil elements Neon Zoo graphic design studio Newcastle
  • Napoli Centrale menu design Neon Zoo graphic design studio Newcastle