The Octapod Association is a producer and facilitator of creative projects in the Hunter Region. Arts, Community, Culture is their tagline, and their mission is to inspire new ideas in arts and media practice and support a creative and diverse arts sector in Newcastle.
Branding
Stationery Design
Print Collateral
Digital Communications
Website Design
Earlier this year, Neon Zoo was invited to partner with Octapod as official ‘Design Partners’ and given the brief to update their visual identity.
We were really pleased to be invited to rebrand Octapod. The project involved working in a field that the whole ‘Zoo Crew’ really enjoyed. The project included developing the new brand mark, brand extension, stationery application, promotional material and artwork for the new website for Octapod.
“We’re absolutely delighted to have Neon Zoo on board as Octapod’s official Design Partner. The Studio has produced the most amazing new brand identity for Octapod and key projects including our annual flagship event, This is Not Art (TiNA).
With an impressive combination of creative talent and professionalism Neon Zoo have developed a vibrant new identity that perfectly conveys the bright, creative feel needed to match and sustain the development of Octapod, and the projects we deliver in supporting the Hunter arts community.
The new branding has been applied across all marketing communications for the organisation including website design, which perfectly symbolises and conveys our mission.”
Andrea Pugh,Octapod Marketing Co-ordinator
