Sweet Poison

Sweet Poison: Cakes to Die For is a local patisserie located in Newcastle’s West End. A favorite of Neon Zoo, Sweet Poison offers a range delectable sweets and specialty cakes perfect for any occasion!


Brand Extension
Stationery Collateral
Signage Design
Environment Graphics

We were very excited to be asked to design the identity for Sweet Poison and felt it was important to sample their cakes as part of the research process. We worked closely with Architect, Helen Stronach, to create a brand that would be consistently communicated throughout the shop as well as all print communication. A consideration for the brand, was to create custom print and graphic elements that could be woven into the shop fit-out as environmental  graphics.

  • Sweet Poison brand identity designed by Neon Zoo
  • Sweet Poison, Newcastle West Spot UV business card design by Neon Zoo
  • Brand extension graphics for Sweet Poison Newcastle designed by Neon Zoo
  • Custom coffee screen design by Neon Zoo for Sweet Poison Newcastle West
  • Stationery suite design for Sydney Sport & Spine by Newcastle Studio, Neon Zoo