Blog: advertising Archive

Where is your dream destination?

We’ve been working with Harvey World Travel Maitland and Rutherford on their latest promo to help them thank their clients and inspire some ideas for their next dream holiday destination. We’re so sick of winter, so our current top pick had to be tropical….Philipines anyone??

Harvey World Travel Maitland and Rutherford

Harvey World Travel Maitland and Rutherford

Neon Zoo's dream holiday destination

Boracay, Philipines - Abby's Last Holiday Destination

 

Wine time.

The Butler’s Table sells premium boutique wine through their online store www.thebutlerstable.com.au. The Butler’s Table now have a new service to customise your own wine label. Make your own custom wine label online and then sit back and wait for them to be delivered. The perfect gift idea!

Butler's Table Gift Cards

The Butler's Table Gift Cards

The Butler's Table Wine Bottle DL

The Butler's Table Promotional Brochure

Top 5 Tips For A Truly Awesome Promotion.

As we have worked with a diverse range of industries and business models there are 5 essential practises we follow when developing a truly awesome promotional campaign.

1. Engage, Engage, Engage

What is the one thing that is going to make your potential client stop, pick up and not only read – but engage with your promotion? This is not only what will stop them in their tracks, but make them take action and participate with your brand.

2. Don’t Change Your Spots

Not only should your promotion talk about you, it should look like you and sound like you. A potential client should see the strong brand links from first sight through to sale service and in-house signage and branding.

3. Out Of Sight, Out Of Mind

Rather than focusing on one avenue for your promotion, look at the different mediums your potential clients are exposed to. A direct mailer campaign is a lot more effective is when accompanied by an e-newsletter, web banners, in-house banners and point of sale marketing.

4. Call To Action

So you get more bang for your buck it is essential that your clients know how to buy your service or product. Think of your call to action, your marketing message that will encourage purchases within your business and build it into your promotion.

5. Eye Off Your Competitors

This is essential to the success of your promotion. Keep an eye on your competitors and their successes and failures. Make sure your promotion is truly unique and desirable.

Happy promoting! Looking forward to working with you on your next campaign!

xox Abby.